Technology has been the driving force of the last few decades, and it’s permeated just about every activity, from the apps we rely on at work to the streaming services we use at home.

But not every business owner is ready to trust technology completely.

You may have been burned in the past trying to automate a customer email response, only to have the email go out multiple times, leaving you with a mess.

All it takes is one bad experience to cause you go back to an old manual workflow that you know you can control, even if it does take much longer.

The fact is that technology is here to stay, and if used correctly the right technology solutions can transform a business through increased profits and better efficiency and productivity.

What Causes Distrust of Technology?

Why do people either go back to or stay with manual processes rather than taking advantage of what technology has to offer?

They’ve Had Problems Due to Trusting Technology

One reason for a business owner to shy away from implementing digital processes is that they’ve had a bad experience where something went wrong.

Maybe they don’t understand exactly what happened, but they just knew it caused a problem for them that they didn’t have before they implemented the technology.

The fact is that most issues are caused by human error, such as a process not being configured properly. For example, the cause for multiple duplicate emails being sent out to the same customer might be due to a “send once” trigger being left off of an automated email process.

Approximately 59% of surveyed businesses cited human error as the main cause of technology downtime.

People Naturally Dislike Change

One deep-seeded reason that some businesses don’t fully take advantage technology and the benefits it could bring to them is because they don’t want to change.

People are naturally resistant to change in their environment and routines, even if it means doing something better. It takes time for them to warm up to replacing a manual process with an automated one and trusting that it can be better by using technology.

What Are the Advantages of Being “Digitally Advanced?”

Businesses that use technology to its fullest and deploy it to improve productivity and automate things like customer follow up, document security, and task management can reap quite a few benefits.

Lack of an understanding about what those benefits are is one thing that holds companies back from changing the way they do things.

They believe that it will just be “too much trouble” to put a technology mechanism in place and think “if it’s not broke, don’t fix it.” But this type of thinking often holds small businesses in Tucson and other parts of the world back.

According to a study by Deloitte of Connected Small Businesses in the United States, there are several advantages to becoming digitally advanced and making full use of technology.

The study showed that digitally advanced small businesses had the following advantages over their less advanced peers:

  • They earned 2X as much revenue per employee
  • They experienced year-over-year revenue growth nearly 4X as high
  • They were almost 3X more likely to be creating new jobs
    They were 3X as likely to have exported their products/services within the past year

The study also found that factors holding businesses back included that they didn’t believe digital tools were relevant to their business and had a mistrust of technology.

34% of surveyed small businesses cited privacy and security concerns among their top three barriers to adopting more technology-driven workflows.

How to Get Technology Working for You

What’s the solution to a mistrust of technology? It’s working with an IT professional that can help you avoid missteps and that understands how to properly secure data and processes.

Proper implementation is often the one difference between a process going wrong or completely improving the way a business does something.

Imagine if you had a problem with your car and asked one of your employees (who was not a mechanic) to take a look at it and fix it. Chances are that you’d end up with a bigger problem than you started with.

Many technology issues can be traced back to the same issue, not having a qualified person set up the process to begin with.

Security concerns can also easily be addressed by working with an IT professional who can ensure you have the proper safeguards in place to protect your data and network as well as protocols to make sure they can’t accidentally be overridden.

Unleash the Full Potential of Your Business Through Smart Use of Technology

ECN IT Solutions can help your business use technology intelligently to accomplish more work in less time. The advantages are many, including increased profits and efficiency.

We’re here and ready to discuss IT automation with you! Reach out at 520-355-7553 or through our website.